About Snowmobile USA Show & Sale

What began in 1983 with small displays of a few new snowmobile models for sale by manufacturers over the years has turned into some of the most sought after show destinations for snowmobilers and other powersports and motorsports adventure-seeking enthusiasts each year. Today, Snowmobile USA Show & Sale attractions include major powersports dealers, high performance parts vendors, open and enclosed trailer manufacturers (with indoor displays of trailers known by fans as "Trailer Town"), graphics and wrap vendors, resorts and lodges, snowmobile clubs, racing associations, snowmobile and powersports magazines, TV shows, videographers, vintage and antique sled displays along with many popular Midwest, Western and Canadian snowmobiling destinations.

State-certified snowmobile Safety Classes are offered at each show to offer new riders discovering snowmobiling for the first time the proper safety instruction and legal certification(s) needed to start enjoying the sport that same season. Snowmobile swap meets have also been added to some show venues over the years to accommodate demand for rare, vintage and used products, parts, clothing and accessories.

Much of the large attendance draw to Snowmobile USA Show & Sale venues is twofold; Customers often find many products and services at special, show-only pricing for the upcoming season(s) while vendors and displayers are afforded a prime, pre-season 3-day retail opportunity with high visibility and weekend traffic that reaches far beyond the usual in-store retail sales channels, existing customer contacts or routine marketing initiatives.

Manufacturers and related vendors who once offered show goers only Winter-specific products and services have, over the past three decades, expanded many of their offerings to display, demonstrate and sell merchandise in additional product categories/segments. This includes off-season recreational products such as ATVs and UTVs. Today, as the expansion of industry offerings continues, so do many of these fan-favorite attractions at each of our upcoming shows.

You can always find the latest information for each show on our home page and also browse some of our most recent Facebook posts below. Considering displaying at one of our shows? See information for displayers.